Cottage cheese is having a moment — and not the quiet kind.
According to a recent Entrepreneur report, brands like Good Culture are seeing sales spike by over 50%. Stores are struggling to keep shelves stocked. And this isn’t just a one-off health craze — it’s part of a bigger shift in how online attention is driving offline behavior.
It started with TikTok. Creators began blending, freezing, and remixing cottage cheese into ice creams, pasta sauces, and high-protein dips. The content hit the algorithm, and suddenly, Gen Z — a group not known for eating cottage cheese — is buying it faster than companies can make it.
But behind the scenes, this is a story about distribution and timing. The brands winning aren’t just selling dairy — they’re plugged into culture. They’re watching what’s trending and moving fast enough to ride the wave before it crashes. Good Culture saw it coming, leaned into TikTok, and ramped up production.
It’s also a reminder: product demand today is often downstream from virality. If your offer fits the right narrative — health, nostalgia, affordability — it can catch fire almost overnight. The real challenge is whether your supply chain, messaging, and partnerships are ready to ride the momentum.
The brands that are still treating social media like a billboard are already behind.
Did you grow up hating cottage cheese — and now find yourself stocking it in your fridge?
